It’s Time To Put A Little Sizzle In The Cowshed
Making Fonterra sexy! Bovine bra created from the finest French silk for Deborah Hill Cone’s NZ Herald column in The Business. Friday 28 September, 2009.
When I hear the word Fonterra, my eyes glaze over. Yours too? No, don’t stop reading. I am not going to bore you with milkfat payouts. All I want to say is, isn’t it a shame that Fonterra, our only really big company and earner of almost a third of the country’s export returns, is just so darned uninspiring. If you’re going to be a small country and only have one notable company, couldn’t we be sexy like Finland with Nokia? Although if Nokia was owned by a bunch of farmers, they would probably still be making brick-sized handsets.
… Read the article here http://www.nzherald.co.nz/deborah-hill-cone/news/article.cfm?a_id=368&objectid=10599514